(303) 283-8880

 (303) 283-8880

Our strategic consulting practice is based on the philosophy of “listen, learn, help and lead.”

Our strategic consulting practice is based on the philosophy of “listen, learn, help and lead.”

Like the game of golf, the business of golf requires many areas of expertise. At Golf Convergence, we help golf courses create a strategic vision, determine the tactical resources required and guide in the implementation of operational policies and procedures to ensure the investment return of a golf course is maximized. The Golf Convergence WIN seven-step formula identifies the key action opportunities that every operator can easily implement to achieve impressive results, even in these challenging economic times.

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WHY?

WHY?

Our passion and purpose is to think differently, to change the status quo. Every day we striveto improve the profitability of our clients' golf courses. Every one of the 33,331 golf courses in the world is unique. It is our opinion that few golf courses reach their full potential from the absence of a disciplined approach in understanding the fundamentals that ensure success.

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HOW?

HOW?

We believe there are seven principles that define the potential of every golf course. Embracing those doctrines, we create for golf courses strategic business blueprints that are easy to understand and simple to execute..

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WHAT?

WHAT?

Extensive research, golf course and consumer surveys, and partnerships with clients mold the insights, perspectives, formulas and methods that are the genesis for our intellectualcreativeness. If you are an innovator who is willing to brainstorm what is possible... If you are an early adopter who likes to lead an industry by testing new paradigms...

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Step 1: Strategic - Geographic Local Market Analysis

Step 1: Strategic - Geographic Local Market Analysis

What is the age, income, ethnicity and population within 10 miles of the golf course?

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Step 2: Strategic - Impact of Weather

Step 2: Strategic - Impact of Weather

The number of playable golf days in a year compared to a ten-year trend differentiates the impact of weather vs. management's performance.

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 Step 3: Tactical - Technology

Step 3: Tactical - Technology

The barriers to the aggregation of data on which a business can be analyzed is dependent upon having an integrated technology solution, properly installed, and fully utilized by the staff is assessed.

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Step 4: Tactical - Financial Analysis

Step 4: Tactical - Financial Analysis

The facility's operational performance is contrasted to key industry metrics.

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Step 5: Operational - Facilities Review

Step 5: Operational - Facilities Review

A golf course is a living organism that is constantly changing. There are two constants: the equipment that is required to properly maintain a course and the replacement life cycle. Comparing the available equipment to industry standards and identifying deferred capital benchmarks provides valuable information. More...

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Step 6: Operational - Management, Marketing, and Operational Review

Step 6: Operational - Management, Marketing, and Operational Review

The entrance to the clubhouse, staffing, organizational structure, merchandising, food and beverage, accounting and budgeting procedures, information systems, advertising, marketing and public relations are evaluated and compared to the industry's best management practices More...

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Step 7: Operational: Customer Preferences and Customer Loyalty Survey

Step 7: Operational: Customer Preferences and Customer Loyalty Survey

Employing electronic survey tools, enlightening insights can be obtained regarding barriers toincreased play, motivating price points, and the course's brand image in the local market.

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Why How What - Creating Astute Insights that Achieve Awesome Results

Who We Are

Golf Convergence, formed in 2005, is a consortium of leading golf experts whose mission statement is "to ensure your vision becomes reality." We engage in a disciplined and proven process to achieve that goal.

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Mentors

The principals of Golf Convergence have been successful on more than 400 projects in more than 90 cities and six foreign countries. Our engagements have covered a wide variety of golf courses.

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Process

Throughout this process we will be listening, questioning, and engaging. While business is complicated, accountability is not. Our process provides stability to ensure that your vision becomes reality.

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Speak with an Expert

J. J. Keegan will listen to your challenges and provide a laser-like focus on your critical path for success. The $175 consultation is guaranteed to provide the insights and perspective you seek. Cut to the chase and excel in 2015.

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Timetable For Crisp ...

We hope to have the opportunity to glean from your experiences, to share our insights, and to enhance the strategic vision and financial viability of your golf facility. The timetable to craft a strategic vision is here.

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Team

The principals of Golf Convergence have worked on more than 400 projects in more than 90 cities and six foreign countries.Consulting services offered by GC cover virtually every facet of golf course operations.

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Tools to Facilitate Your Success

Basic Primer

The Business of Golf: What Are You Thinking?

$129.95

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Seasoned Professionals

The Business of Golf: Why? How? What?

$79.95

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Operational Tools

Operational template products will further simplify hurdling the hazards in the "business of golf."

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Weather

11-Month weather forecasting and historical playable day reports to assist with golf course operations.

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Business of Golf University - Resources for Golf Industry Personnel Seeking Excellence

Survey

How effectively do you manage your course? Click Here to take a brief quiz.



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The Program

The principles and templates were vetted by 16 leading golf course managers operating 50 golf courses for a Clemson University Ed.D.

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Webinars

Golf Convergence Business of Golf College Webinar Series includes 8 one hour Webinars that will create insights and perspective..

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Schedule

The Golf Convergence Business of Golf University January, 2015 , Class Schedule.

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Exercises

The Golf Convergence Business of Golf University January, 2015 , Class exercises.

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Attributions

Current Insights

Golf Management Made Easy

December 18, 2014: Golf Convergence Webinar

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Mike Vogt - Maintenance Operations - Step 5

December 2014: Mike Vogt - Maintenance Operations - Step 5

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PGA - GBI - Learn From The Best

November 26, 2014: PGA - GBI
Learn from the Best

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Kevin Norby Production

November 2014: Interview with Kevin Norby / Herfort-Norby

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Metropolitan Golf Association

Sept. 30, 2014: MGA Public Golf Forum
Bethpage State Park

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