(303) 283-8880

WHY?

WHY?

Our passion and purpose is to think differently, to change the status quo. Every day we striveto improve the profitability of our clients' golf courses. Every one of the 33,331 golf courses in the world is unique. It is our opinion that few golf courses reach their full potential from the absence of a disciplined approach in understanding the fundamentals that ensure success.

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HOW?

HOW?

We believe there are seven principles that define the potential of every golf course. Embracing those doctrines, we create for golf courses strategic business blueprints that are easy to understand and simple to execute.

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WHAT?

WHAT?

Extensive research, golf course and consumer surveys, and partnerships with clients mold the insights, perspectives, formulas and methods that are the genesis for our intellectualcreativeness. If you are an innovator who is willing to brainstorm what is possible... If you are an early adopter who likes to lead an industry by testing new paradigms...

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Step 1: Strategic - Geographic Local Market Analysis

Step 1: Strategic - Geographic Local Market Analysis

What is the age, income, ethnicity and population within 10 miles of the golf course?

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Step 2: Strategic - Impact of Weather

Step 2: Strategic - Impact of Weather

The number of playable golf days in a year compared to a ten-year trend differentiates the impact of weather vs. management's performance.

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Step 3: Tactical - Technology

Step 3: Tactical - Technology

The barriers to the aggregation of data on which a business can be analyzed is dependent upon having an integrated technology solution, properly installed, and fully utilized by the staff is assessed.

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Step 4: Tactical - Financial Analysis

Step 4: Tactical - Financial Analysis

The facility's operational performance is contrasted to key industry metrics.

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Step 5: Operational - Facilities Review

Step 5: Operational - Facilities Review

A golf course is a living organism that is constantly changing. There are two constants: the equipment that is required to properly maintain a course and the replacement life cycle. Comparing the available equipment to industry standards and identifying deferred capital benchmarks provides valuable information. More...

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Step 6: Operational - Management, Marketing, and Operational Review

Step 6: Operational - Management, Marketing, and Operational Review

The entrance to the clubhouse, staffing, organizational structure, merchandising, food and beverage, accounting and budgeting procedures, information systems, advertising, marketing and public relations are evaluated and compared to the industry's best management practices More...

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Step 7: Operational: Customer Preferences and Customer Loyalty Survey

Step 7: Operational: Customer Preferences and Customer Loyalty Survey

Employing electronic survey tools, enlightening insights can be obtained regarding barriers toincreased play, motivating price points, and the course's brand image in the local market.

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The Business of Golf :
Why? How? What?

Written for Seasoned Golf Industry Professionals
$199.95$99.95

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Our strategic consulting practice is based on the philosophy of “listen, learn, help and lead.”

Like the game of golf, the business of golf requires many areas of expertise. At Golf Convergence, we help golf courses create a strategic vision, determine the tactical resources required and guide in the implementation of operational policies and procedures to ensure the investment return of a golf course is maximized. The Golf Convergence WINTM seven-step formula identifies the key action opportunities that every operator can easily implement to achieve impressive results, even in these challenging economic times.

Fall Special: 50% Off - Coupon THINKING50

The Business of Golf :
What Are You Thinking?

Written for Golfers, Professional Golf Management Students and Golf Industry Personnel
$199.95$99.95

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  Why How What - Creating Astute Insights that Achieve Awesome Results

Who We Are

Golf Convergence, formed in 2005, is a consortium of leading golf experts whose mission statement is "to ensure your vision becomes reality." We engage in a disciplined and proven process to achieve that goal.

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Mentors

The principals of Golf Convergence have been successful on more than 400 projects in more than 90 cities and six foreign countries. Our engagements have covered a wide variety of golf courses.

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Process

Throughout this process we will be listening, questioning, and engaging. While business is complicated, accountability is not. Our process provides stability to ensure that your vision becomes reality.

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Speak with an Expert

J. J. Keegan, in a 30-min phone conversation, will listen to your challenges and provide a laser-like focus on your critical path for success. The $175 consultation is guaranteed to provide the insights and perspective you seek. Click Here to cut to the chase and excel in 2015.

  Tools to Facilitate Your Success

Book Release

The Business of Golf book series comprising the now released "Why? How? What?" is the third in a series..

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Operational Tools

Operational template products will further simplify hurdling the hazards in the "business of golf."

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Webinars

Golf Convergence Business of Golf College Webinar Series includes 8 one hour Webinars

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Weather

Weather analysis management tools to assist with golf course operations and forecast projections.

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  Business of Golf University - Resources for Golf Industry Personnel Seeking Excellence

The Program

The principles and templates were vetted by 11 leading golf course managers operating 34 golf courses for a Clemson University Ed.D.

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2015 Class Schedule

The Golf Convergence Business of Golf University Spring session starts in January, 2015. Detailed class schedule with dates and times is available here.

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Business of Golf University

How effectively do you manage your course? Click Here to take a brief quiz.

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Attributions

"As a golf course operator for over thirty years, I was surprised at how much useful information I gleaned from my participation." - James E. Roschek

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Current Insights

  • September's Solutions to "A Winning Playbook"
    Social Media Exposed Do you know who is looking at your website? Most businesses use Google Analytics to gather "general" information on visitors to their website. There are two firms we tested during September, Leadlander.com and Visistat.com, that are providing some incredible insights about who is specifically visiting our website,…
    Written on 25/09/2014 - 00:00
  • Strategic Planning Survey 8/25/14
    Castle Pines, CO (August 25, 2014) How well are golf courses managed? National survey by Golf Convergence provides some stunning insights. Golf Convergence during August completed a Strategic Planning survey measuring how effectively golf courses are managed. The results as to the quality of golf course management are disappointing but…
    Written on 25/08/2014 - 18:12
  • An Introduction to "Obtaining The Winning Playbook for Profitable Golf Course Operations"
    Complimentary Webinar: September 3, 2013 @ 11:30 a.m. EDT (8:30 PDT) - Click here to register With students returning to classes and football season approaching, the season for strategic planning also commences. The thoughts of creating a 2015 business plan and annual budgets just do not meet with lots of…
    Written on 15/08/2014 - 05:20

Podcast: Sept. 27, 2014

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