(303) 283-8880

 (303) 283-8880

Golf Profit Formula coming...

Introducing a Revolutionary System to manage a golf course efficiently, effectively and very profitably. The system will be made available to only 50 golf courses during the week of March 17, 2015.


Our strategic consulting practice is based on the philosophy of “listen, learn, help and lead.”

Our strategic consulting practice is based on the philosophy of “listen, learn, help and lead.”

Like the game of golf, the business of golf requires many areas of expertise. At Golf Convergence, we help golf courses create a strategic vision, determine the tactical resources required and guide in the implementation of operational policies and procedures to ensure the investment return of a golf course is maximized. The Golf Convergence WIN seven-step formula identifies the key action opportunities that every operator can easily implement to achieve impressive results, even in these challenging economic times.

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WHY?

WHY?

Our passion and purpose is to think differently, to change the status quo. Every day we striveto improve the profitability of our clients' golf courses. Every one of the 33,331 golf courses in the world is unique. It is our opinion that few golf courses reach their full potential from the absence of a disciplined approach in understanding the fundamentals that ensure success.

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HOW?

HOW?

We believe there are seven principles that define the potential of every golf course. Embracing those doctrines, we create for golf courses strategic business blueprints that are easy to understand and simple to execute..

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WHAT?

WHAT?

Extensive research, golf course and consumer surveys, and partnerships with clients mold the insights, perspectives, formulas and methods that are the genesis for our intellectualcreativeness. If you are an innovator who is willing to brainstorm what is possible... If you are an early adopter who likes to lead an industry by testing new paradigms...

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Step 1: Strategic - Geographic Local Market Analysis

Step 1: Strategic - Geographic Local Market Analysis

What is the age, income, ethnicity and population within 10 miles of the golf course?

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Step 2: Strategic - Impact of Weather

Step 2: Strategic - Impact of Weather

The number of playable golf days in a year compared to a ten-year trend differentiates the impact of weather vs. management's performance.

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 Step 3: Tactical - Technology

Step 3: Tactical - Technology

The barriers to the aggregation of data on which a business can be analyzed is dependent upon having an integrated technology solution, properly installed, and fully utilized by the staff is assessed.

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Step 4: Tactical - Financial Analysis

Step 4: Tactical - Financial Analysis

The facility's operational performance is contrasted to key industry metrics.

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Step 5: Operational - Facilities Review

Step 5: Operational - Facilities Review

A golf course is a living organism that is constantly changing. There are two constants: the equipment that is required to properly maintain a course and the replacement life cycle. Comparing the available equipment to industry standards and identifying deferred capital benchmarks provides valuable information. More...

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Step 6: Operational - Management, Marketing, and Operational Review

Step 6: Operational - Management, Marketing, and Operational Review

The entrance to the clubhouse, staffing, organizational structure, merchandising, food and beverage, accounting and budgeting procedures, information systems, advertising, marketing and public relations are evaluated and compared to the industry's best management practices More...

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Step 7: Operational: Customer Preferences and Customer Loyalty Survey

Step 7: Operational: Customer Preferences and Customer Loyalty Survey

Employing electronic survey tools, enlightening insights can be obtained regarding barriers toincreased play, motivating price points, and the course's brand image in the local market.

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Why How What - Creating Astute Insights that Achieve Awesome Results

Who We Are

Golf Convergence, formed in 2005, is a consortium of leading golf experts whose mission statement is "to ensure your vision becomes reality." We engage in a disciplined and proven process to achieve that goal.

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Mentors

The principals of Golf Convergence have been successful on more than 400 projects in more than 90 cities and six foreign countries. Our engagements have covered a wide variety of golf courses.

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Process

Throughout this process we will be listening, questioning, and engaging. While business is complicated, accountability is not. Our process provides stability to ensure that your vision becomes reality.

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Speak with an Expert

J. J. Keegan will listen to your challenges and provide a laser-like focus on your critical path for success. The $175 consultation is guaranteed to provide the insights and perspective you seek. Cut to the chase and excel in 2015.

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Timetable For Crisp ...

We hope to have the opportunity to glean from your experiences, to share our insights, and to enhance the strategic vision and financial viability of your golf facility. The timetable to craft a strategic vision is here.

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Team

The principals of Golf Convergence have worked on more than 400 projects in more than 90 cities and six foreign countries.Consulting services offered by GC cover virtually every facet of golf course operations.

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Tools to Facilitate Your Success

Basic Primer

The Business of Golf: What Are You Thinking?

$129.95

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Seasoned Professionals

The Business of Golf: Why? How? What?

$79.95

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Golf Profit Formula

Operational template products will further simplify hurdling the hazards in the "business of golf."

COMING MARCH 17, 2015

Weather

11-Month weather forecasting and historical playable day reports to assist with golf course operations.

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Business of Golf University - Resources for Golf Industry Personnel Seeking Excellence

Survey

NEW (2/19/2015) How effectively are you managing your golf course?

FIND OUT NOW by taking our brief course operator survey. You will immediately receive the results.

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The Program

The principles and templates were vetted by 16 leading golf course managers operating 50 golf courses for a Clemson University Ed.D.

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Webinars

Golf Convergence Business of Golf College Webinar Series includes 8 one hour Webinars that will create insights and perspective..

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Schedule

The Golf Convergence Business of Golf University March 2015 Class Schedule.

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Exercises

The Golf Convergence Business of Golf University March 2015 Class exercises.

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Tom Stine
Co-Founder Golf Datatech, LLC
[Read Attribution]

Joe Beditz
President & CEO, National Golf Foundation
[Read Attribution]

Mark Woodward
CGCS, CEO of the Golf Course
Superintendents Association of America
[Read Attribution]

Kevin O’Connor
USGA
[Read Attribution]

Bob Doyle
PGA Master Professional, Principal/COO Atira Golf
[Read Attribution]

Jim Roschek
PGA, President, Alamo City Golf Trail
[Read Attribution]

Ray McGury
Executive Director, Naperville Park District
[Read Attribution]

John Zobler
Assistant City Manager, City of Ocala
[Read Attribution]

Phil Green
President, OB Sports Golf Management
[Read Attribution]

Stuart Hayden
Managing Principal, SK&C Management Consulting, former
Senior Vice-President, American Golf Corporation
[Read Attribution]

Jeff Levine
Principal/Senior Vice President of Public Courses,
Century Golf Partners
[Read Attribution]

Eddie Ainsworth
PGA, Executive Director, Colorado Section PGA
[Read Attribution]

Steve Eubanks
PGA, Author of 21 books including
Playing by the Rules All
the Rules of the Game, Complete
with Memorable Rulings
From Golf's Rich History
by Arnold Palmer with Steve Eubanks
and Cindy Reid's Ultimate
Guide to Golf for Women
by Cindy Reid with
Steve Eubanks
[Read Attribution]

Jim Dunlap
Senior Editor, Golf Inc.
[Read Attribution]

Bradley S. Klein
architecture editor of Golfweek,
author of thousands of essays
and five books on golf design
and the golf industry
[Read Attribution]

Henry DeLozier
Principal, Global Golf Advisors
[Read Attribution]

David V. Smith
Chairman, Golf Projects International
[Read Attribution]

Tim Moraghan
former USGA Agronomist, President Aspire Consulting
[Read Attribution]

Jim Fedigan
Chief Executive Officer, Jonas Software
[Read Attribution]

Rick Robshaw
Chief Executive Officer, Club Prophet
[Read Attribution]

Andrew Wood
Author, The Golf Marketing Bible &
CEO Legendary Marketing
[Read Attribution]

Jim Stracka
Owner of Golfnet, Stracka.com, GolfQ.com, and StrackaLine.com
[Read Attribution]

Steve Friedlander
General Manager and PGA Professional
Pelican Hills Golf Course
[Read Attribution]

Del Ratcliffe
PGA, President, Ratcliffe Golf Services, Inc.
[Read Attribution]

John Cannon
President, Sunbelt Golf Corporation, Alabama's Robert Trent Jones Golf Trail
[Read Attribution]

Paul Kornfeind III
MCM, CCE, General Manager/COO, Tippecanoe Lake Country Club
[Read Attribution]

Nick Mokelke
CCM, CCE, General Manager, Cog Hill Golf Club
[Read Attribution]

Ed Rehkopf
[Read Attribution]

Tony Bubenas
CGCS, Golf Supervisor
Pierce County Parks & Recreation Services Dept.
[Read Attribution]

David W. Gourlay CGCS
CCM, Colbert Hills
[Read Attribution]

Allen Parkes
Traditions at Chevy Chase
CGCS Supt/PGA Professional, General Manager
[Read Attribution]

Mike Miller
PGA Head Golf Professional, Indian Ridge Country Club
[Read Attribution]

Kate Minnock
Director of Sales/Marketing/Events
The Golf Club at Cypress Head
[Read Attribution]

Horacio De Leon
Jr., Asst. City Manager, City of Laredo, Texas
[Read Attribution]

Peter L. Eaton
[Read Attribution]

Cathy Jo Johnson
formerly Golf Courses at Incline Village Director of Golf, PGA\LPGA member
[Read Attribution]

Bob Griffioen
Owner, Island Hills Golf Club
[Read Attribution]

Rocky Lippold
General Manager, Eagle Knoll Golf Course
[Read Attribution]

Scott Hiles
Director of Operations
Stony Plain Golf Course, Alberta, Canada
[Read Attribution]

Trevor Tam
Coyote Hills Golf Course
[Read Attribution]

Lindsay Harp
Greens Chairperson, Crossings Golf Club
[Read Attribution]

Mike Tinkey
Deputy CEO, NGCOA
[Read Attribution]

Tibbe Bakker
European Golf Course Owners Association
[Read Attribution]

Nancy Berkley
President. Berkley Golf Consulting, Inc.
[Read Attribution]

Stewart Healey
President
International Golf League Federation and Handicomp
[Read Attribution]

Colin Hegarty
Golf Research, Inc.
[Read Attribution]

Heidi Voss
Bauer-Voss Consulting
[Read Attribution]

Biggs Tabler
Golf Marketing By Biggs
[Read Attribution]

Dennis Shirley
THE GOLF GUY
[Read Attribution]

Ms. Kim Kincer
Director, Eastern Kentucky University, College of Business and Technology
[Read Attribution]

Gary Jackson
Business Skills Development Manager, The PGA National Training Academy Ping House, The Belfry Sutton Coldfield, West Midlands
[Read Attribution]

Rick Lucas, PGA, MBA, Doctoral Student, Director, PGA Golf Management Program, Clemson University
[Read Attribution]

Garrett Chapman, PGM student at Clemson University
[Read Attribution]

Molly Sutherland, Executive Director, University of Colorado – Colorado Springs, PGA PGM Program
[Read Attribution]

Dr. Paul Miller, Professor of Accounting, Academic Advisor, PGM Program University of Colorado at Colorado Springs
[Read Attribution]

Timothy Eberlein, PGA Master Professional, Campus Director, Golf Academy of America – Phoenix
[Read Attribution]

Lew Gach, M.B.A., PGA, Academic Dean, Golf Academy of America, Myrtle Beach, SC
[Read Attribution]

Donna H. White, LPGA, Keiser University – College of Golf
[Read Attribution]

Current Insights

Golf Tourism in Asia

Jan. 8, 2015: Behind the Red Curtain. An Insider’s Look at Golf in China. Dr. Zhao Kuan.

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Golf Management Made Easy

Dec. 18, 2014: Golf Convergence Webinar

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Mike Vogt - Maintenance Operations

Dec. 10, 2014: Mike Vogt - Maintenance Operations

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PGA - GBI - Learn From The Best

Nov. 26, 2014: PGA - GBI
Learn from the Best

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Kevin Norby Production

Nov. 2014: Interview with Kevin Norby / Herfort-Norby

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Metropolitan Golf Association

Sept. 30, 2014: MGA Public Golf Forum
Bethpage State Park

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