WHY?

Our passion and purpose is to think differently, to change the status quo. Every day we strive to improve the profitability of our clients' golf courses.

Every one of the over 33,500 golf courses in the world is unique.

It is our opinion that few golf courses reach their full potential from the absence of a disciplined approach in understanding the fundamentals that ensure success.

HOW?

We believe there are seven principles that define the potential of every golf course.

Embracing those doctrines, we create for golf courses strategic business blueprints that are easy to understand and simple to execute.

WHAT?

Extensive research, golf course and consumer surveys, and partnerships with clients mold the insights, perspectives, formulas and methods that are the genesis for our intellectual creativeness.

If you are an innovator who is willing to brainstorm what is possible...

If you are an early adopter who likes to lead an industry by testing new paradigms...

Or, if you are part of the early majority that seeks to benefit and leverage the successful efforts of others...

Let's collaborate in partnership to bolster the net income at your golf course.

 
Free 30 Minute Strategic Assessment: CLICK HERE!

  • Golf Convergence WIN formula

    8 Steps Ensuring Your Vision Becomes Reality

  • Step 1: Strategic - Geographic Local Market Analysis

    What is the age, income, ethnicity and population within 10 miles of the golf course?

  • Step 2: Strategic - Impact of Weather

    The number of playable golf days in a year compared to a ten-year trend differentiates the impact of weather vs. management's performance.

  • Step 3: Tactical - Technology

    The barriers to the aggregation of data on which a business can be analyzed is dependent upon having an integrated technology solution, properly installed, and fully utilized by the staff is assessed.

  • Step 4: Tactical - Financial Analysis

    The facility's operational performance is contrasted to key industry metrics.

  • Step 5: Operational - Facilities Review

    A golf course is a living organism that is constantly changing. There are two constants: the equipment that is required to properly maintain a course and the replacement life cycle. Comparing the available equipment to industry standards and identifying deferred capital benchmarks provides valuable information.

  • Step 6: Operational - Management, Marketing, and Operational Review

    The entrance to the clubhouse, staffing, organizational structure, merchandising, food and beverage, accounting and budgeting procedures, information systems, advertising, marketing and public relations are evaluated and compared to the industry's best management practices.

  • Step 7: Operational - Customer Surveys

    Employing electronic survey tools, enlightening insights can be obtained regarding barriers to
    increased play, motivating price points, and the course's brand image in the local market.

  • Step 8: Operational - Customer Franchise Analysis

    Twelve percent of a golf course's customers generate 60 percent of the course's revenue. The identification of core customers and defectors provides the foundation for a club's marketing program.


  • Call now (303) 283-8880 or email info@golfconvergence.com

    to boost your net income to ensure your vision is realized.

Webinars: Due to strong demand for webinar participation, future webinars are by invite-only.
(CLICK HERE to register on our site for free and receive webinar invites.)

Boost Your 2013 Income by > 12%

The definitive textbook on the
business of golf. 407 updates & 33 charts.

Learn More
Golf Management Consultants | Golf Convergence

Our strategic consulting practice is based on the philosophy of “listen, learn, help and lead.”

Like the game of golf, the business of golf requires many areas of expertise. At Golf Convergence, we help clients create a strategic vision and develop tactical plans to maximize the operations and investment return potential of golf courses and clubs. The Golf Convergence WIN™ formula identifies the key action opportunities that every operator can easily implement to achieve impressive results, even in these challenging economic times.
 


In July 2013, a "professional edition" will be released. It will deliver an in-depth analysis of the principles, formulas, and theories that can transform the golfer’s experience by adding value and thereby increase the investment return and fiscal sustainability for golf courses. [read more]