| Golf Convergence Develops Software Tool to Provide Golf Courses Owners’ 15 Key Insights Necessary to Increase EBITA by 12% |
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CASTLE ROCK, Colo. (October 1, 2009) -- Golf Convergence, Inc.,the golf industry’s emerging leader in creating strategic solutions, has developed a golf course management reporting system that will provide vital customer and facility analytics. “The Executive Reporting tool is built on the premise that executives need an easy-to-read, high-level report that provides commonsense analysis of an overwhelming amount of database details. For example the Course Utilization provides a simple one-page, color-coded (green, yellow, red) report of Tee Time Days and Hours to quickly identify where you are good, marginal, or in trouble compared to industry norms to provide a foundation for effective yield management. This streamlined business intelligence creates a tapestry of incredible insights encompassing yield management, utilization, customer affinity, and financial performance tracking. Customer Retention analysis quickly identifies Core, Acquired, and Defector customers. In turn, these groups can be target-marketed through the integrated e-mail system to cost-effectively grow the business. J. J. Keegan, Managing Principal of Golf Convergence, commented that, “Heretofore, many decisions by a golf course manager were based on intuition. That tactical approach usually leads to strategic failure. The Executive Reporting Series leverage the data in the leading golf management software systems, i.e., Club Prophet, EZ Links, and Fore Reservations so the golf course management can make effective decision based on sound principles and common sense solutions.” The Executing reports is one of the tools contained Golf Convergence WIN™ formula which has the potential to bolster EBITDA (earnings before interest, taxes, depreciation and amortization) by 12% of gross revenue, This eight-step process ensures that the strategic vision, tactical plans and operational execution are aligned to maximize revenue, increase operational efficiency and enhance customer service to provide a superlative member experience. Golf Convergence, Inc. is a consulting firm established to provide specifically tailored analysis and direct execution for projects at various levels of the golf industry. Based in Castle Rock, Colo., Golf Convergence’s diverse areas of expertise stem from nearly 200 years of combined experience that the staff has compiled in several decades of service to the game. For more information on Golf Convergence, visit its recently launched Web 2.0 site, where Twitter links provide further information or call (303) 283-8880. Media Contact: |