On January 26, 2010, The Business of Golf – What Are You Thinking? How to Maximize the Financial Return of a Golf Course sold its 400th copy. We also won the 2010 ING Book Media Outstanding Achievement Award at the PGA Merchandise Show. The award recognizes excellence in journalism. To be recognized by one’s well-respected peers who are the leading golf journalists throughout the golf world is thrilling. This project was truly a labor of love.
by J. J. Keegan, Managing Principal of Golf Convergence
Author of the ING Media Award-Winning Book
The Business of Golf—What Are You Thinking?
Hello – Brave New World
It’s a beautiful day,the tee sheet is largely empty, there are only a few groups on the course, and in walks a foursome. They confirm that the rack rate is $75 including cart. They offer to pay $50 per player with lunch included. Do you take their offer?
Municipal golf courses are often viewed as the entry door to golf—their stereotype is inexpensive, affordable golf. Average course conditions, small clubhouses, and limited food service catering to season pass holders, seniors, juniors, and new golfers have been their historical brand image. Read More
Golf Course Operators Place Blame by J. J. Keegan, Managing Principal, Golf Convergence and author of the book The Business of Golf - What Are You Thinking?
At the 2010 PGA Show, the leading industry research firms, the National Golf Foundation, Golf Datatech, and the PGA of America confirmed that in 2009, rounds and revenue had decreased 1% and 6% respectively, and that up to 1,000 courses may close in five years
Wow! Who would have thought? In the first 150 days since the The Business of Golf – What Are You Thinking?” was published, over 300 copies of the books have been sold. To learn more, click here. Enter code Email25 at checkout to receive a 25% discount.
I continue to learn valuable lessons that I think will benefit you now.
Lesson 1: Fine tuning your marketing message via a follow-up email greatly increases your sales
On October 1, 2010, the 200th copy of the book was purchased. To learn more, , click here. Enter code Email25 at checkout to receive a 25% discount.
Hard to believe but it is the top 20% of all books published in 2010. In crossing that threshold, here is what I have learned that will benefit you…
Lesson 1: Repetition ad infinitum is vital. I am also provided this lesson to you on August 1, and I’m repeating it here because it is so compelling and mystifying.
“The Business of Golf: What Are You Thinking?,” the recently published book authored by James J. Keegan that focuses on how to maximize the financial return of a golf course, has been incorporated into the curriculum of a PGA Golf Management Program course this fall semester at Clemson University.
The ground-breaking book is based on hard data and extensive field experience gleaned by Keegan, who is a recognized authority on the business of golf today based on his extensive field experience that has covered more than 40 countries around the world. Read the rest of this entry »