In a recent survey undertaken by Golf Convergence on behalf on one of its northern clients, there was a huge debate between the course owner and the staff as to what type of golf course the daily fee player prefers. 

The client's course was extremely tight, with many hazards, and the opportunity to use the driver on this 6,600 yard course was limited to perhaps as few as eight times by a 12-handicap or better golfer.

The course owner felt that because his course was "tight" or more of a "championship experience," he could charge a higher price. Thus, a survey of the core golfers in the local market was undertaken.

The question posed was, "If you were to design your own personal golf course, what design type would you choose?"

Survey says,

What is the signficance of the Results? 

The superficial observer might conclude that this course should be the price leader in the market place.  Unfortunately, among the other questions asked, this client course was perceived as the area's 3rd best golf experience.  Thus, it was relegated to be a price follower.