Customer surveys are a marvelous way to find out the barriers toincreased play.  Over the past 90 days, Golf Convergence has conducted golfer surveys for the City of Ann Arbor, City of Ocala, City of St. Paul and the Willow Run Golf Course.  For each survey, we ask a series of salient questions regarding the client's golf course.  We also validate those responses through generic questions. 

In the most recent survey, we asked, "What are the primary barriers that prevent you from playing golf more often?"  (Choose up to two answers.)

The survey revealed:

With all the money spent by golf course owners for marketing, customer service, course conditioning, technology, etc., these survey results make me wonder if those expenditures are all worthwhile.