| How does a golf course reward is best customers? In trying to stimulate the imagination of course managers, we present a second example of how a major corporation in 2008 is focused on customer relationship management: Airlines.
Flying a million miles takes a decade, about $300,000 in airline tickets and untold number of nights away from one's family.
The airline industry has changed over the past 20 years. Remember, the steak, red wine and the ice cream dessert carts on flights from Denver to the East Coast?
While those days are gone, the airlines are absolutely focused on serving their best customers well.
Presented below are the rewards given to UAL upon crossing various mileage thresholds. Notice that there are no price discounts on future flights. A lesson that a golf course manager should heed. What is shown below are the "presents" UAL offered. For crossing 2 million miles, a customer was given the choice of: 1) A custom engraved classic 80gb IPOD. 2) A monogrammed Tumi portfolio case. 3) An engraved business card case from Tiffany's. 4) $200 gift certificate for the selection of premium wines.
Million Miles and Beyond Rewards
Rewarding a Million Miles and Beyond
If you have flown one million, two million or three million miles, or more, on United, we congratulate you on these incredible milestones. To show how much we appreciate your remarkable loyalty, there are different levels of rewards. We are delighted to offer the following to our very best customers:
 | One (1) Million Mile Rewards |  |
When you have flown one million lifetime base flight miles on United, United Express or Ted, you are rewarded with some exclusive benefits including: - Premier Executive® status for life
- Two (2) confirmed Regional Upgrades at the end of every year
- Three (3) Systemwide Upgrades to use for a one-class, one-way upgrade on United or United Express flights to any destination we fly worldwide, subject to terms and conditions.
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| Two (2) Million Mile Rewards Effective January 1, 2008 | |
Upon reaching two million United lifetime base flight miles on United, Ted and United Express, you are invited to enjoy these additional rewards: - Complimentary annual membership to the United Red Carpet Club® for life
- Your choice of an exclusive gift
- Four (4) Systemwide Upgrades to use for a one-class, one-way upgrade on United or United Express flights to any destination we fly worldwide, subject to terms and conditions.
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| Three (3) Million Miles and Beyond Rewards Effective January 1, 2008 | |
Once you have flown three million and beyond lifetime base flight miles on United, Ted and United Express, your exceptional loyalty will be rewarded with the following. - Personalized status upgrades
- Your choice of an exclusive gift
- Four (4) Systemwide Upgrades to use for a one-class, one-way upgrade on United or United Express flights to any destination we fly worldwide, subject to terms and conditions.
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