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For Execution to Be Meaningful, the Vision Captured with the Business Plan Must be Relevant
Golf Convergence is a consortium of six (6) leading golf management experts that understand these dynamics to ensure a timely execution to established golf clubs assisting the course maximize their revenue, increase their operational efficiency and enhance their customer service. The disciplines offered by Golf Convergence include: Discipline
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| Principal
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| Headquarters
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| Web Site
| Market Research
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| Jim Koppenhaver (847) 808-7651
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| Chicago, IL
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| Business Planning
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| Stuart Lindsay (262) 242-7088
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| Milwaukee, WI
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| Retail Consulting Services
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| Lisa Langas (303) 740-7088
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| Denver, CO
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| Advertising and Marketing to Media: Print and TV
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| Steve Eubanks (770) 651-2351
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| Atlanta, GA
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| Facility Branding and Membership Campaigns
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| David V. Smith (818) 597 0270
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| Los Angeles, CA
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| | Operational Management to include financial analysis, operational review and technical evaluation of information systems |
| James Keegan Bio - Behind the face (303) 283 8880 |
| Castle Rock, CO
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For the past five (5) years the golf industry has struggled and the reasons are numerous: 2000 Accessibility, Stock market crash 2001 9.11 2002 Market overbuilt by 18% 2003 Economy/affordable 2004 Time crunch, weather, price cutting strategies 2005 Inability to retain woman and minority golfers While there maybe a surplus of courses and a shortage of golfers, there theories why the industry continues to struggle abound: - The games it too difficult and not much fun for a beginner.
- It takes too long to play.
- The game's start up costs for equipment is too expensive.
- Social barriers of intimidation are created unconsciously by course staff.
- The cost to play is too high.
The convergence of these factors has resulted in decreased rounds being played by fewer golfers. The resulting increases in competition have greatly increased the new for strategic planning, facility branding, and careful examination of examination of operations. Golf Convergence will lead you through these troubled waters.
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