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For Execution to Be Meaningful, the Vision Captured with the Business Plan Must be Relevant

Golf Convergence is a consortium of six (6) leading golf management experts that understand these dynamics to ensure a timely execution to established golf clubs assisting the course maximize their revenue, increase their operational efficiency and enhance their customer service.

The disciplines offered by Golf Convergence include:

Discipline

Principal

Headquarters

Web Site
Market Research

Jim Koppenhaver
(847) 808-7651


Chicago, IL

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Business Planning

Stuart Lindsay
(262) 242-7088


Milwaukee, WI

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Retail Consulting Services

Lisa Langas
(303) 740-7088


Denver, CO

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Advertising and Marketing to Media: Print and TV

Steve Eubanks
(770) 651-2351


Atlanta, GA

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Facility Branding and Membership Campaigns

David V. Smith
(818) 597 0270


Los Angeles, CA

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Operational Management to include financial analysis, operational review and technical evaluation of information systems

James Keegan
Bio - Behind the face
(303) 283 8880


Castle Rock, CO

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For the past five (5) years the golf industry has struggled and the reasons are numerous:

2000 Accessibility, Stock market crash
2001 9.11
2002 Market overbuilt by 18%
2003 Economy/affordable
2004 Time crunch, weather, price cutting strategies
2005 Inability to retain woman and minority golfers

While there maybe a surplus of courses and a shortage of golfers, there theories why the industry continues to struggle abound:  

  1. The games it too difficult and not much fun for a beginner.
  2. It takes too long to play.
  3. The game's start up costs for equipment is too expensive.
  4. Social barriers of intimidation are created unconsciously by course staff.
  5. The cost to play is too high.

The convergence of these factors has resulted in decreased rounds being played by fewer golfers. The resulting increases in competition have greatly increased the new for strategic planning, facility branding, and careful examination of examination of operations.

Golf Convergence will lead you through these troubled waters.

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