In a press release dated January 16, 2008, /EZLinks reported the following: "32,743,425 total rounds of golf were reserved by EZLinks software, which averages more than 89,708 rounds reserved per day, each and every day of the year. 1,289,681 rounds of golf were reserved using EZLinks web reservation technology. EZLinks 24 x 7 Reservation Center answered 1,591,497 tee time phone calls on behalf of more than 300 golf courses. EZLinks 24 x 7 Reservation Center captured 496,318 email addresses on behalf of its golf course clients. 25,914 RACK RATE rounds were reserved at ezlinks.com. These incremental rounds generated $1,380.810 in revenue for EZLinks clients.” Of 32,743,425 rounds, only 25,914 were booked at the rack rate. That implies 99.93% were booked at a discount. Anybody can sell rounds at a discount. What added value does EZ Links provide?
EZ LinksJeff Wright responds:
"The 32 million is the total number of rounds booked through our system. I’m not sure how it implies a majority of those are booked at a discount. In fact, a majority of the of the 32 million are booked at the golf course by the golf course. All of the rounds booked by our reservation center are booked at the courses rack rates. We simply act as an extension of the golf shop. Our software enforces all of the courses' rules and regulations. Course operators have complete control of every round that comes through their tee sheet.
Our value is opening up a golf courses' tee sheet to any number of sales and distribution channels, such as:
· Golf Shop
· EZLinks 24 x 7 Reservation Center
· Admin Office / Sales Office / Mgmt. Co. Office
· Course website
· ezlinks.com
· Web marketing partners (Cypress, Golfswitch, LMTT, etc.)
· Hotels / Golf Packagers
In each one of these situations, the course has 100% control of the pricing, allocation and booking policies. The 25,000 number represents incremental additional rounds booked at ezlinks.com at the course’s rack rate." |
