Steve Eubanks: A Writer Making Words Come Alive...

Communicating the precise message to create the intended impact to influence a potential customer takes a skilled wordsmith. As importantly, understanding the game, it subtleties and its emotional allure is necessary to craft the compelling story. Golf Convergence, through the talents of Steve Eubanks, a veteran journalist, novelist, and communications consultant can embrace your facility and obtain media coverage based on our extensive network of long standing professional relationships in the golf industry.Specific services include:        Service Description Public Relations - Local Media The average business spends 5% of their revenue on marketing. The typical golf course spends 2%. Those monies are usually allocated to the least productive source of producing revenue: coupon books and discounted advertisements. Your management team and staff will be guided through the following steps to create the proper brand image and marketing program to maximize rounds and revenue from local golfers: Identifying your unique niche in the market and the specific segment of the local golfer population your marketing campaign should be focused towards. Creating a database of your core customers and their personal preferences from thirteen (13) potential contact points. Placing revenue generating advertisements that generate a measured and positive return on investment. Determining how to create and optimally use email press releases. Leveraging relationships with local media to increase recognition and preference among your targeted audience. Public Relations - Specialty Marketing to Regional and National Publications Marketing campaigns for high end daily fee, resort destinations, and private courses seeking new membership at increasing initiation fees is a specialty unto itself. Beyond the steps to promote the facility to local golfers, the following additional programs are implemented in this expanded service: Learning how to do court golf and lifestyle reporters, photographers, editors, and publishers on an appropriate basis without compromising their professionalism. Understanding the kinds of stories that garner precious magazine or newspaper column inches. When advitorials are effective and why proper placement of those stories is important to their success. How regional and national marketing can be cost effectively utilized to stimulate local play or member enrollment. Why logos and amenity packages have far reaching and cost effective impact. Learning what is takes to be a "ranked" golf course by a national golf publication and how to attract the attention of the panelists.