Introducing Golf Convergence’s “Yield Management Curriculum” 

Are you maximizing the revenue from your most perishable commodity:  tee times?  Most courses use advertising featuring specials, participate in coupon books, and affiliate with third-party discounting firms.  Those tactical approaches usually lead to strategic failure.

In 2008, net income increases will come from growth in rounds, rates, and revenue, not from reducing expenses that are largely fixed, rather than variable.  Until now, the golf industry has lacked the tools, the intellectual capital, and the practical experience to predict and plan for revenue  increases.  Golf Convergence’s “Yield Management  Curriculum” will show you how to plan for the revenue increases you’d like to achieve. 

First, we will quickly assess your existing system to ensure your POS, accounting and email systems are properly implemented.   Then, we will create, implement, and execute, a comprehensive revenue generation program that will accomplish the following:

¨       Determine the oversupply of golf courses in your market.

¨       Measure the potential to increase rounds based on the age, income, and ethnicity of your golfers.

¨       Provide insight on the strength of your customer franchise.

¨       Evaluate potential return of former customers.

¨       Ascertain demand based by hour, by day, by week, by season, by year.

¨       Calculate whether your 2008 rates maximize revenues.

¨       Identify golfers’ price sensitivity by rate and time of day.

¨       Determine revenue per available tee time (REVPATT) compared to published rate to monitor incremental gains.

How can we do this?  With nine principals averaging 20 years of experience in the golf business, we just cut to the chase.

We have assembled the tools and thoroughly tested the concepts.   We will create the vision and teach the management.   We will, if requested, execute the plan with accountability and responsibility to ensure revenue  is maximized.

Why?  Yield management is a highly complex task that many golf courses can’t afford, don’t have to time to optimize, and will fail to execute.     

We offer common-sense solutions founded on sound economic principles.  You can drift on the same path of frustrated exasperation where hard work produces negligible return, or you can revitalize and renew your revenue streams. 

Please contact:

                                                                J. J. Keegan, Managing Principal

                                                                Golf Convergence
                                                                4215 Morningstar Drive

                                                                Castle Rock, CO  801008

                                                                (t) 303.283.8880.

                                                                (c) 303 596.4015