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James J. Keegan, Managing Principal |
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Education
- M.B.A. International Business, University of Michigan
Concentrations: Finance, Marketing
- B.B.A. Accounting, Cum Laude, Texas Christian University
Experience
- GOLF CONVERGENCE – Castle Rock, Colorado 2005 – Present.
Golf course management strategist creating visionary business plans to include serving as Interim General Manager for clubs in transition. Managing Principal
- FAIRWAY SYSTEMS, INC. – Englewood, Colorado 1989 – 2005.
Golf management software firm offering comprehensive diversity of modules to municipal, daily fee, resort and private course. Founder and Chairman of the Board
**Early career includes extensive achievements in financial services and senior management with KPMG and formation. Served as Captain in USAF, AFLC Command, Auditing Division.
Publications
- Business of Golf – What Are You Thinking: An Eight Step Formula to Boost Your Investment Return. Target publishing date, May 1, 2010.
- Best Management Practices: A Photo Essay - 250 page training manual for golf courses designed to strengthen marketing initiatives and improve customer service.
- Divergent Views – A Monthly Operational Newsletter for the Golf Industry focusing on maximizing revenue, increasing operational efficiency and enhancing customer service.
- Published numerous articles for various weekly and monthly periodicals including Entrepreneur Magazine, Franchising, National Golf Foundation’s Golf Market today, and newsletters for publication to clients of Golf Convergence and Fairway Systems including travel prologues of Australia, England, Japan and Korea
Accomplishments
- Created a nationally recognized consulting firm of leading experts within the golf industry (Golf Convergence) resulting in new marketing and revenue opportunities for clients. Services to clients have increased customer retention and revenues, increased operational efficiency and accelerated systems selection and implementation.
- Created a golf management software and services company, raising capital to fund the strategic vision and as CEO led software development, sales, marketing and financial management of the firm. Led the firm through multiple growth phases, ultimately selling company for several million dollars and generating returns of 169% for initial investors.
- Conceived of an equitable method to distribute golf tee times by providing telephony and Internet solutions that streamlined the reservation process for managing thousands of customer tee time requests simultaneously. Formed relationships with municipal governments, large corporate golf operators and resorts, selling the product to over 350 golf courses in the U.S., U.K., Ireland, Korea and Saudi Arabia. Individual course revenues increased over $100K annually after system installation.
- Developed an industry leading point of sale system with integrated tee sheet, CRM, revenue management, security, accounting and management reporting. Actively partnered with clients to guide their utilization of best practices and ensure that the business intelligence within the company’s software was properly adopted.
Recent Speaking engagements
Have made thousands of sales presentations, training seminars and industry speeches both domestically and internationally including the following recent engagements:
- Jonas Seminars
- Iowa PGA
- PGA Michigan Section
- National Golf Course Owner’s Association Annual Convention Golf, Inc.
- Golf Course Superintendents Society of America Annual Convention
- Golf Institute of the National Parks and Recreation
- NRPA Golf Institute
- Kemper Sports Management Annual Meeting
- California Municipal Golf Course Managers Conference
- ING Media Conference
- New Jersey Public Golf Course Managers Annual Meeting
Licenses and Certifications
Certified Public Accountant, State of Colorado, Inactive License Number 3823: 1974 to current
Professional Affiliations
- Club Manager’s Association of America
- Golf Magazine Panelist: "Top 100 Golf Courses in World" - 2002 to current
- International Network of Golf
- National Golf Course Owners Association
- National Golf Foundation
Civic and Community Involvement
- Life Member, Evans Caddie Scholarship Fund
- Volunteer of the Colorado Golf Association, 1986 to 2002, serving as Governor and on the Executive Committee, Finance Committee, and chairmen of Mira Vista G. C. Operational Committee.
- Certified Golf Course rater and rules official for numerous tournaments including the local and sectional qualifying for the U.S. Open.
- USGA Sectional Affairs Committee, 1996 – 1997
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