The Business of Golf
What Are You Thinking?
A textbook on the Business of Golf –
Author: James J Keegan
During the next twelve months, more than 58 million golfers will decide where to go play over 1 billion rounds of golf on nearly 33,000 golf courses. What influences their decision? They all have one thing in common: they are seeking value-based entertainment.
What does it take to attract and retain those decision makers? The financial success of a golf course is dependent on understanding those motivations and ensuring that the experience created exceeds the price charged.
In ground-breaking research based on hard economic data, extensive field experience, and numerous client case studies, eight key concepts that accurately predict the success of a golf course are revealed:
This book sheds light on virtually every aspect of golf course operations - strategic, tactical and operational. You'll learn why some golf courses are successful while others flounder.
The Golf Convergence WIN™ formula taught in this textbook is an easy-to-follow method that has consistently increased the financial return of golf courses, and enhances the customer experience to the desired level.
In an industry that is struggling who can afford to ignore the findings of this book, and the formula for success that is presented?