Why Buy?

Are you active in the business of golf and want to increase your net income in this troubled economy?

By applying the knowledge gained from reading this book, those in the golf industry will be able to maximize revenue, increase operational efficiency, and enhance customer service by creating a winning strategic business plan.

Would you like to be employed in the golf industry?

Those seeking to work in the industry will gain valuable insights that can only be obtained via decades of experience.

Are you an avid golfer who wants to learn about the business of golf from an insider’s perspective?

The avid golfer will understand what successful golf courses must undertake to provide a seamless entertainment experience, and that golfer will also learn if he or she is receiving the best value.

This book will help you each of you accomplish your professional and personal objectives. How?

You will become an expert on golf course management based on learning the Golf Convergence WIN™ formula that provides valuable insights regarding:

1. Geographic Local Market Analysis;
2. Weather;
3. Technology;
4. Financial Benchmarking; Course Infrastructure, Equipment, and Labor;
5. Operations;
6. Golfer preferences; and
7. Customer Loyalty.

All will gain an appreciation for the dedication and knowledge necessary to excel at the business of golf—the game that is actually a $76 billion business.